Convert inactive cards to preferred cards

They applied for your card. And now it remains tucked away in a drawer or wallet, unused and overlooked. What will it take for your cardholders to not only use that card but also put it at the top of their wallet, using it on a regular basis?

Of consumers who have made three or more online purchases in the last year, nearly four-in-ten (37%) say they have abandoned an online purchase because they did not feel their payment would be secure.

Consider why they haven't used it. Two of the most common reasons with consumers are a fear of fraud and a preference for another card. According to a 2017 American Express Digital Payments Survey, "Of consumers who have made three or more online purchases in the last year, nearly four-in-ten (37%) say they have abandoned an online purchase because they did not feel their payment would be secure."1

Imagine if you could give those cardholders instant access control over the card, allowing them to switch it on and off and designate when, where and how it can be used–all from their smart phone with a single touch.

Image of card being received for transaction

That control could give them peace of mind and a compelling reason to take off the activation sticker and put the card to work–ahead of all other cards that don't have that level of control.

The Ondot mobile application offers that advantage. As a cardholder with the mobile application, you can:

  • Switch on your card for one purchase and then switch it off after the purchase
  • Switch off the card if it's misplaced and switch it back on if it's found—all without having to call customer support
  • Control the type of transaction. For example, say you don't make online purchases or shop at a particular store that often. Turn off that type of transaction and then turn it back on only when needed.
  • Control where the card can be used. Turn it on where you're at. Turn it off for all other locations. Planning a trip? Set the card in advance to work where you're going. Have your favorite spots around town that you trust? A grocery store or restaurant? Set the card to work in those spots. Thinking of lending your card to your dependent? You can block locations—places where they shouldn't go or spend.
  • Get real-time transaction alerts to keep track of your spending and know instantly if your card has been compromised.

Ondot solution makes your card smarter – making doubters into believers and your inactive card the preferred card. It's the key to unlocking the trust needed to start using the card with total freedom and peace of mind.

Empowering customers with Ondot's comprehensive set of card controls and alerts has helped financial institutions like yours convert 8% of inactive cards to active status and placed their card at the top of wallet.

See what we can do for you. Talk with your Ondot sales representative.

1. http://about.americanexpress.com/news/pr/2017/amex-digital-payments-survey.aspx