Promote Top of Wallet Positioning With Real-Time Assistance
Want to increase the number of interactions with cardholders to add value to the relationship? Need to leverage cardholder data to personalize interactions and build loyalty?
Using Ondot's intelligent, extensible platform and service-oriented architecture, Digital Engagement enables card issuers to add value to their relationship with the cardholder, increasing loyalty and promoting top of wallet positioning. With Digital Engagement issuers can initiate conversations with cardholders in real-time based on where they are, their purchase history, their current actions, and their usage preferences.
Digital Engagement utilizes the Ondot platform's powerful data analysis engine to gather information from multiple sources including:
The analytics engine then prioritizes this data and uses it to create a dialogue with the cardholder based on issuer parameters that is personalized, relevant and contextual.
By analyzing user location, purchase history, and preferences, it is possible to not only react in real time to cardholder activities, but also anticipate certain behaviors and then proactively engage cardholders with messages designed to meet their individual situation. With the average cardholder making more than 20 transactions a month, Digital Engagement provides financial institutions with more opportunities to demonstrate the value of their relationship with cardholders.
A cardholder's interaction with financial institutions involves two primary elements – frequency and emotion. Viewing account or card balances and recent transactions is frequent and usually has low emotional impact. Disputing a transaction as fraudulent is infrequent but carries highly negative emotions. Utilizing Ondot's card services platform, issuers are able to access a wide range of services that increase the trust and comfort level cardholders experience when using their cards. With Digital Engagement, issuers are able to not only to interact more often with their cardholders but also to make those interactions positive with timely advice, tailored offerings, and support.